The client, a mid-sized company specializing in the production of industrial and medical gases, was struggling to survive in a competitive market. Despite offering essential products, the business faced several critical challenges that severely impacted its growth and sustainability:
The company engaged me with a clear mandate: to transform the struggling business into a profitable and competitive enterprise. Learn how this feat was achieved in a time frame of 18 months into the business.
A mid-sized steel manufacturer in East Africa was facing stagnant sales, low brand visibility, and no digital presence. I was brought in to transform their sales and marketing strategy. Within 12 months, we restructured the sales team, implemented a CRM system, and launched a new website with active social media channels. Targeted B2B campaigns, SEO, and dealer engagement programs were introduced to boost visibility and lead generation.
As a result, the company achieved a 27% increase in sales, improved customer retention, and gained strong brand recognition—positioning it as a competitive force in the regional steel market.
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